What does this mean for workers? Qualtrics's move touches 1 job, which employs about 900,000 people in the U.S. For market research analysts and marketing specialists, AI and robots already touch about 6h 19m of a typical 8-hour shift. A single company's move is an early signal for these jobs, and the time cards show how far the change has spread nationally.
A forecast is a prediction about jobs or work, not an action.
On the floor
- 71% of market researchers expect synthetic responses to dominate
In a Qualtrics survey of 3,198 market researchers, 71% agreed most market research will use synthetic responses within three years. 69% said they used synthetic responses in the past year.
Research Live · Market Research Analysts and Marketing Specialists
