What is Qualtrics doing with AI?

1 tracked update since Oct 24, 2024 (1 plan or forecast), affecting 1 job: Market Research Analysts and Marketing Specialists.

Home / Companies / Qualtrics

0Rolling out
0Pilots
0Pulled back
1Plans and forecasts
1Jobs affected
Oct 2024First tracked

What does this mean for workers? Qualtrics's move touches 1 job, which employs about 900,000 people in the U.S. For market research analysts and marketing specialists, AI and robots already touch about 6h 19m of a typical 8-hour shift. A single company's move is an early signal for these jobs, and the time cards show how far the change has spread nationally.

A forecast is a prediction about jobs or work, not an action.

On the floor

  1. Forecast
    71% of market researchers expect synthetic responses to dominate

    In a Qualtrics survey of 3,198 market researchers, 71% agreed most market research will use synthetic responses within three years. 69% said they used synthetic responses in the past year.

    Research Live · Market Research Analysts and Marketing Specialists

Jobs affected

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