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Market Research Analysts and Marketing Specialists vs Marketing Managers

Market research analysts and marketing specialists spend 6h 19m of a shift on tasks AI or robots touch; marketing managers spend 3h 44m. Here is how pay, outlook and training compare.

Time card for market research analysts and marketing specialists: 6h 19m of an 8-hour shift touched by AI or robotsTime card: Market Research Analysts and Marketing Specialists →

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Market research analysts and marketing specialists or marketing managers: which will AI change more? AI and robots touch more of the day for market research analysts and marketing specialists: 6h 19m of an 8-hour shift, against 3h 44m for marketing managers. Marketing managers earn more, a median of $166,790 against $78,760.

The two jobs share related skills, including operations analysis, systems evaluation, complex problem solving, so moving between them is realistic for many people.

Marketing Managers
3h 44mof an 8-hour shift touched by AI or robotsLess AI time
  • 4h 16mDone by people
  • 1h 31mPeople do it with AI's help
  • 2h 13mAI mostly does it alone
  • 0mRobots have done it somewhere
Median pay
$166,790
U.S. workers
395,000
Outlook to 2035
+6.9%
Openings a year
34,000
Typical preparation
Bachelor's degree
See the full time card →

Market Research Analysts and Marketing Specialists

Where AI or robots show up most

  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. 1h 29m
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text. 1h 17m
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies. 47m

Biggest tasks still done by people

  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. 36m
  • Monitor industry statistics and follow trends in trade literature. 24m
  • Measure and assess customer and employee satisfaction. 18m

Marketing Managers

Where AI or robots show up most

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. 1h 25m
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. 1h 9m
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. 37m

Biggest tasks still done by people

  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. 59m
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. 43m
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. 32m

Swap in a different job Highlighted numbers are the higher of the two. Hours are estimates from each job's time card.