What is Business Insider doing with AI?

2 tracked updates since May 29, 2025 (1 plan or forecast, 1 rolling out), affecting 3 jobs: Writers and Authors, News Analysts, Reporters, and Journalists, Editors.

Home / Companies / Business Insider

1Rolling out
0Pilots
0Pulled back
1Plans and forecasts
3Jobs affected
May 2025First tracked

What does this mean for workers? Business Insider's moves touch 3 jobs, which together employ about 179,000 people in the U.S. Across them, AI and robots already touch between 1h 15m (news analysts, reporters, and journalists) and 2h 36m (writers and authors) of a typical 8-hour shift. A single company's move is an early signal for these jobs, and the time cards show how far the change has spread nationally.

Announced means the company said it would do this; nothing is running yet. Rolling out means it is in use and spreading to more locations or teams.

On the floor

  1. Announced
    Business Insider cuts 21% of staff as it speeds up AI adoption

    CEO Barbara Peng said Business Insider would cut about 21% of its workforce. The memo said the company is accelerating AI adoption and cited AI news summaries as a cause of lower traffic.

    Reuters via Yahoo Finance · Writers and Authors

  2. Rolling out
    Business Insider cuts 21% of staff while fully embracing AI

    Business Insider cut about 21% of staff across every department. CEO Barbara Peng said the company is fully embracing AI and that roughly seven in ten employees already use Enterprise ChatGPT.

    Fox Business · News Analysts, Reporters, and Journalists, Editors

Jobs affected

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