Will AI replace models?

Not on current evidence. Less than 30 minutes of a typical shift goes to tasks that AI or robots are doing today. The other 8h (100%) stays with people. Separately, BLS expects about 2.1% fewer of these jobs by 2035 (all jobs: +3.5%).

Time card for models showing a typical 8-hour shift: 8h done by people.
Each mark is 5 minutes of a typical shift for models, colored by who does that task today. Estimates from O*NET tasks and Anthropic Economic Index data. How it's made

Home / Sales & retail / Models

Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.

Time card

Untick tasks you don't do, or set your own times.
MineTask, by time spentHumanWith AIAIRobot
Pose as directed, or strike suitable interpretive poses for promoting and selling merchandise or fashions during appearances, filming, or photo sessions.1h 52m a shift · No AI or robot evidence found
Assemble and maintain portfolios, print composite cards, and travel to go-sees to obtain jobs.1h 20m a shift · No AI or robot evidence found
Follow strict routines of diet, sleep, and exercise to maintain appearance.1h 20m a shift · No AI or robot evidence found
Pose for artists and photographers.48m a shift · No AI or robot evidence found
Work closely with photographers, fashion coordinators, directors, producers, stylists, make-up artists, other models, and clients to produce the desired looks, and to finish photo shoots on schedule.48m a shift · No AI or robot evidence found
Apply makeup to face and style hair to enhance appearance, considering such factors as color, camera techniques, and facial features.32m a shift · No AI or robot evidence found
Dress in sample or completed garments, and select accessories.32m a shift · No AI or robot evidence found
Gather information from agents concerning the pay, dates, times, provisions, and lengths of jobs.24m a shift · No AI or robot evidence found
Report job completions to agencies and obtain information about future appointments.16m a shift · No AI or robot evidence found
Record rates of pay and durations of jobs on vouchers.8m a shift · No AI or robot evidence found

On the floor

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Will AI replace models?

Not on current evidence. Less than 30 minutes of a typical shift goes to tasks that AI or robots are doing today. The other 8h (100%) stays with people. Separately, BLS expects about 2.1% fewer of these jobs by 2035 (all jobs: +3.5%).

What can AI already do for models?

None of this job's tasks show regular AI use yet. That can mean the work is hands-on or in person, or simply that it rarely comes up in AI usage data.

Where do robots fit in?

Not in workplaces like this one, based on a 2026 review of robot deployments. For 7 physical tasks, no robot has shown it can do the work yet.

What still needs a person?

8h of a typical shift, or 100%, goes to tasks with no AI or robot evidence yet. No AI usage or robot deployment has shown up for these so far. The biggest:

  • Pose as directed, or strike suitable interpretive poses for promoting and selling merchandise or fashions during appearances, filming, or photo sessions. (1h 52m a shift)
  • Assemble and maintain portfolios, print composite cards, and travel to go-sees to obtain jobs. (1h 20m a shift)
  • Follow strict routines of diet, sleep, and exercise to maintain appearance. (1h 20m a shift)
  • Pose for artists and photographers. (48m a shift)
  • Work closely with photographers, fashion coordinators, directors, producers, stylists, make-up artists, other models, and clients to produce the desired looks, and to finish photo shoots on schedule. (48m a shift)
Why is that work hard to automate?

Much of it comes down to where and how the work happens. In-person, hands-on and high-stakes work is where AI and robots have made the least headway so far. In the official O*NET survey of people in this job:

  • 78% are in constant contact with other people
  • 51% work at arm's length or closer to other people
Are employers still hiring models?

On Indeed, job postings in the Sales sector are at 92% of their February 2020 level (all U.S. postings: 104%), up 1.5% from a year earlier, as of Oct 9, 2026. BLS separately expects about 700 openings a year in this job through 2035. Across all U.S. postings, 7.3% now mention AI skills. Sector postings cover more than this one job and move for many reasons besides AI.

How much do models make?

The median pay is about $48,470 a year ($23.30 an hour), 5% below the median for all U.S. jobs ($50,980). Most people in this job earn between $34,190 and $131,470 a year; that range covers the middle 80%. Pay figures are from BLS, May 2025, and vary a lot by state and employer. Pick a state to compare:

Is this job growing or shrinking?

BLS projects a decline of 2.1% from 2025 to 2035, compared with 3.5% growth for all jobs. That's about 4,100 jobs in 2035. Even so, it expects about 700 openings a year, mostly from people retiring or changing careers. These projections don't single out AI as a cause.

How many models are there in the U.S.?

About 3,780 people in the U.S., roughly 0.00% of all workers (BLS, May 2025). That makes it the 741st largest of the 796 jobs on this site. BLS expects about 4,100 in 2035.

What training do models need?

The most common requirement is a high school diploma: about 76% of people in the job said so in the official O*NET survey. O*NET rates the job at level 2 of 5 for preparation, which usually means: high school diploma, some training. Requirements vary by state and employer, especially for licensed work.

What should I learn to stay ahead of AI?

These come from the job's official skill ratings and from the tasks that AI and robots touch least today. Building them keeps you strong in the parts of the work that still need a person:

  • Get strong at the parts of the job that stay with people (listed above), which take 8h of a typical shift
  • Tools employers list: Apple iOS, Apple Safari, Facebook, Microsoft Excel, Microsoft Office software
What other jobs could models move into?

These use similar skills. Matches come from 109 official ratings of skills, knowledge and work activities, and each needs the same or less preparation unless the official list relates the jobs directly:

  • Manicurists and Pedicurists (34m touched, $36k median pay)
  • Crossing Guards and Flaggers (0m touched, $38k median pay)
  • Locker Room, Coatroom, and Dressing Room Attendants (1h 46m touched, $36k median pay)
  • Cashiers (3h 47m touched, $33k median pay)
How solid are these numbers?

Each task carries its own evidence label. For this job: 10 with no AI or robot evidence found. The minutes per task are estimates, not measured hours, and "no evidence" doesn't prove a task is safe.

Tools in demand

  • Apple iOS
  • Apple Safari
  • Facebook
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Microsoft Word

Also called

Agent Model, Art Class Model, Art Model, Artist's Model, Character Impersonator, Clothes Model, Fashion Model, Figure Model, Fine Arts Model, Fit Model, Fitness Model, Floor Model, Freelance Model, Hand Model