Will AI replace advertising sales agents?

Unlikely, though parts of the work are changing. About 1h 35m of an 8-hour shift goes to tasks touched by AI working on its own. The other 6h 25m (80%) stays with people. Separately, BLS expects about 7.2% fewer of these jobs by 2035 (all jobs: +3.5%).

Time card for advertising sales agents showing a typical 8-hour shift: 6h 25m done by people, 1h 35m by AI.
Each mark is 5 minutes of a typical shift for advertising sales agents, colored by who does that task today. Estimates from O*NET tasks and Anthropic Economic Index data. How it's made

Home / Sales & retail / Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Time card

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MineTask, by time spentHumanWith AIAIRobot
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.1h 5m a shift · Observed in AI useTypical AI request: about 3h 13m alone, 29m with AI
Maintain assigned account bases while developing new accounts.1h 5m a shift · No AI or robot evidence found
Locate and contact potential clients to offer advertising services.59m a shift · No AI or robot evidence found
Process all correspondence and paperwork related to accounts.36m a shift · No AI or robot evidence found
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.30m a shift · No AI or robot evidence found
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.30m a shift · Observed in AI useTypical AI request: about 4h 41m alone, 34m with AI
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.30m a shift · No AI or robot evidence found
Provide clients with estimates of the costs of advertising products or services.24m a shift · No AI or robot evidence found
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.24m a shift · No AI or robot evidence found
Draw up contracts for advertising work, and collect payments due.18m a shift · No AI or robot evidence found
Deliver advertising or illustration proofs to customers for approval.18m a shift · No AI or robot evidence found
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.18m a shift · No AI or robot evidence found
Inform customers of available options for advertisement artwork, and provide samples.12m a shift · No AI or robot evidence found
Recommend appropriate sizes and formats for advertising, depending on medium used.12m a shift · No AI or robot evidence found
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.12m a shift · No AI or robot evidence found
Identify new advertising markets, and propose products to serve them.12m a shift · No AI or robot evidence found
Write copy as part of layout.6m a shift · No AI or robot evidence found
Gather all relevant material for bid processes, and coordinate bidding and contract approval.6m a shift · No AI or robot evidence found
Arrange for commercial taping sessions, and accompany clients to sessions.6m a shift · No AI or robot evidence found
Write sales outlines for use by staff.time not estimated · Observed in AI useTypical AI request: about 7h 4m alone, 36m with AI

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Will AI replace advertising sales agents?

Unlikely, though parts of the work are changing. About 1h 35m of an 8-hour shift goes to tasks touched by AI working on its own. The other 6h 25m (80%) stays with people. Separately, BLS expects about 7.2% fewer of these jobs by 2035 (all jobs: +3.5%).

What can AI already do for advertising sales agents?

AI shows up regularly in 2 of 20 tasks, about 1h 35m of a typical shift. The biggest ones:

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. (1h 5m a shift, AI mostly does it alone)
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. (30m a shift, AI mostly does it alone)
What still needs a person?

6h 25m of a typical shift, or 80%, goes to tasks with no AI or robot evidence yet. No AI usage or robot deployment has shown up for these so far. The biggest:

  • Maintain assigned account bases while developing new accounts. (1h 5m a shift)
  • Locate and contact potential clients to offer advertising services. (59m a shift)
  • Process all correspondence and paperwork related to accounts. (36m a shift)
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. (30m a shift)
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. (30m a shift)
Why is that work hard to automate?

Much of it comes down to where and how the work happens. In-person, hands-on and high-stakes work is where AI and robots have made the least headway so far. In the official O*NET survey of people in this job:

  • 95% say dealing with the public is very or extremely important
  • 82% are in constant contact with other people
  • 71% talk face to face with others every day
How much time does AI save on these tasks?

For the 2 tasks in this job where AI shows up and timing data exists, a typical request takes about 3h 57m for a person alone and about 31m with AI. These are Claude's own estimates from real conversations in April and May 2026 (Anthropic Economic Index). They describe single requests, not whole workdays, and time saved on a task doesn't mean jobs are cut. The biggest gaps:

  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance (about 4h 41m alone, 34m with AI)
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising (about 3h 13m alone, 29m with AI)
Are employers still hiring advertising sales agents?

On Indeed, job postings in the Sales sector are at 92% of their February 2020 level (all U.S. postings: 104%), up 1.5% from a year earlier, as of Oct 9, 2026. BLS separately expects about 7,800 openings a year in this job through 2035. Across all U.S. postings, 7.3% now mention AI skills. Sector postings cover more than this one job and move for many reasons besides AI.

How much do advertising sales agents make?

The median pay is about $64,820 a year ($31.16 an hour), 27% above the median for all U.S. jobs ($50,980). Most people in this job earn between $35,240 and $146,010 a year; that range covers the middle 80%. Pay figures are from BLS, May 2025, and vary a lot by state and employer. Pick a state to compare:

Is this job growing or shrinking?

BLS projects a decline of 7.2% from 2025 to 2035, compared with 3.5% growth for all jobs. That's about 92,000 jobs in 2035. Even so, it expects about 7,800 openings a year, mostly from people retiring or changing careers. These projections don't single out AI as a cause.

How many advertising sales agents are there in the U.S.?

About 92,000 people in the U.S., roughly 0.06% of all workers (BLS, May 2025). That makes it the 289th largest of the 796 jobs on this site. BLS expects about 92,000 in 2035.

What training do advertising sales agents need?

The most common requirement is a bachelor's degree: about 52% of people in the job said so in the official O*NET survey. O*NET rates the job at level 4 of 5 for preparation, which usually means: bachelor's degree. Requirements vary by state and employer, especially for licensed work.

What should I learn to stay ahead of AI?

These come from the job's official skill ratings and from the tasks that AI and robots touch least today. Building them keeps you strong in the parts of the work that still need a person:

  • Skills that matter more here than in most jobs: Persuasion, Negotiation, Service Orientation, Social Perceptiveness
  • Get strong at the parts of the job that stay with people (listed above), which take 6h 25m of a typical shift
  • Tools employers list: Salesforce software, Microsoft Word, Microsoft PowerPoint, Microsoft Outlook, Microsoft Office software
  • Learn to use AI well on the tasks where it already shows up in this job (listed above)
What other jobs could advertising sales agents move into?

These use similar skills. Matches come from 109 official ratings of skills, knowledge and work activities, and each needs the same or less preparation unless the official list relates the jobs directly:

  • Insurance Sales Agents (2h 53m touched, $62k median pay)
  • Sales Representatives, Wholesale and Manufacturing (6h 24m touched, $72k median pay)
  • Advertising and Promotions Managers (2h touched, $134k median pay)
  • Travel Agents (3h 50m touched, $50k median pay)
  • Real Estate Sales Agents (2h 44m touched, $53k median pay)
How solid are these numbers?

Each task carries its own evidence label. For this job: 3 observed in real AI use, 17 with no AI or robot evidence found. The minutes per task are estimates, not measured hours, and "no evidence" doesn't prove a task is safe.

Tools in demand

  • Salesforce software
  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Microsoft Office software
  • Microsoft Excel
  • Canva
  • Adobe Photoshop

Also called

Account Planner, Account Specialist, Advertising Account Representative, Advertising Agent, Advertising Assistant, Advertising Consultant, Advertising Coordinator, Advertising Representative, Advertising Sales Representative (Ad Sales Representative), Advertising Solicitor, Agent, Broker, Digital Advertising Sales Representative (Digital Advertising Sales Rep), Directory Advertising Sales Representative