What is Salesforce doing with AI?

On the floor

1. Feb 3, 2026Rolling out
   Salesforce AI agents contacted 130,000 leads in four months

   Salesforce said its AI agents worked previously untouched leads and in four months contacted 130,000 leads and created 3,200 opportunities. Leadership expects those numbers to be roughly ten times higher the following year.

   Salesforce · Sales Representatives of Services, Sales Managers

2. Sep 2, 2025Rolling out
   Salesforce cuts support staff from about 9,000 to 5,000 with AI agents

   CEO Marc Benioff said support staff fell from about 9,000 to 5,000 as AI agents took on work. He said: "I need less heads."

   TechRadar · Customer Service Representatives

3. Feb 27, 2025Plan
   Salesforce says it will hire no new engineers in 2025

   CEO Marc Benioff said Salesforce would not hire any new engineers in 2025. He cited a 30% productivity increase in engineering from AI tools.

   The Register · Software Developers, Computer Programmers

Jobs affected

• Sales Representatives of Services6h 15m of 8h touched · 1.3 million workers · $70k · +2.7% by 2035Where AI or robots show up most: Contact prospective or existing customers to discuss how services can meet their needs (1h 32m a shift, people with AI)
• Sales Managers26m of 8h touched · 637,000 workers · $148k · +4.5% by 2035Where AI or robots show up most: Resolve customer complaints regarding sales and service (26m a shift, AI on its own)
• Customer Service Representatives6h of 8h touched · 2.6 million workers · $45k · -5.3% by 2035Where AI or robots show up most: Confer with customers by telephone or in person to provide information about products or services, take or enter orders, cancel accounts, or obtain details of complaints (3h a shift, AI on its own)
• Software Developers3h 20m of 8h touched · 1.7 million workers · $136k · +10.2% by 2035Where AI or robots show up most: Modify existing software to correct errors, adapt it to new hardware, or upgrade interfaces and improve performance (1h 26m a shift, people with AI)
• Computer Programmers5h 48m of 8h touched · 92,000 workers · $100k · -7.3% by 2035Where AI or robots show up most: Write, analyze, review, and rewrite programs, using workflow chart and diagram, and applying knowledge of computer capabilities, subject matter, and symbolic logic (1h 48m a shift, AI on its own)